- AppsFlyer has introduced 8 new merchandise like an agentic AI suite, Sign Hub and AI-upgraded dashboards.
- The AI can give day-to-day insights and lend a hand entrepreneurs establish ingenious alternatives.
Keep Knowledgeable
Get Trade Information In Your Inbox…
Signal Up These days
Cellular advertising analytics platform AppsFlyer has introduced 8 new merchandise, together with a brand new agentic AI suite.
This suite has been showed to incorporate a Fashion Context Protocol layer that helps language fashions equivalent to ChatGPT, Claude, Cursor IDE, and VS Code. The AI can give day-to-day insights, establish traits and lend a hand entrepreneurs come across ingenious alternatives.
Moreover, a brand new anti-fraud attribution type now applies AI behavioural research in actual time.
AppsFlyer has additionally presented a top rate safety tier including SAML 2.0 SSO with SCIM provisioning, IP permit lists and prolonged audit logs with API get entry to.
New to the lineup
AppsFlyer mentioned that its 8 new merchandise underscore an evolution from “cell attribution pioneer to fashionable advertising cloud”, as the corporate reportedly nears a buyout with a valuation of as much as $3 billion.
Different merchandise within the lineup come with Incrementality for UA, Sign Hub, AI-upgraded dashboards, a central level for storing and managing ingenious property, and the facility to sew in combination consumer trips throughout cell, PC and console.
“Those merchandise had been constructed hand-in-hand with our shoppers and companions, examined throughout industries and areas over the last a number of months,” stated AppsFlyer CPO Barak Witkowski.
“Seeing how they’ve already helped manufacturers establish new alternatives, maximise potency, and adapt to the AI generation offers us super self belief in what’s forward.”
AppsFlyer co-founder and CEO Oren Kaniel added: “For over a decade, we’ve helped entrepreneurs adapt in the course of the cell and privateness revolutions. Now, within the AI generation, we’re empowering them to head past optimisation, to reach in reality self reliant expansion.”
