- Greater than 42,000 creators have produced over 85,000 authentic works.
- UGC has turn out to be a core driving force of engagement throughout the sport.
- Easiest-earning creators have generated as much as $80,000 via mod advent, writer claims.
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Cellular writer PlayDucky has published it paid greater than $1 million to creators in 2025 for user-generated content material in its simulation name Melon Sandbox.
PlayDucky stated a lot of its highest-earning creators are beneath the age of 20, with some producing as much as $80,000 via mod advent.
Introduced in 2022, Melon Sandbox has surpassed 150m downloads throughout iOS, Android and browser platforms.
The ragdoll physics sport permits avid gamers to create and monetise customized content material the usage of in-game equipment, with over 42,000 creators generating greater than 85,000 authentic works.
Empowering creators
UGC now performs a central position in participant engagement, with masses of hundreds of mods reviewed per month and common updates offered to beef up author equipment and workflows.
“The most important names on this house didn’t get started as platforms,” stated PlayDucky founder Ivan Fedyanin. “They started as robust, targeted reviews… and developed organically.
“Melon wasn’t designed as a platform; it merely gave avid gamers equipment to create scenes, play them out, and percentage them. Our position now could be to empower creators and let the ecosystem form itself.”
