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Gamescom LATAM has formally kicked off in Sao Paulo, Brazil with a key ambition for the rustic’s video games trade: it’s time to provide video games for the sector, now not simply devour them.
In its 3rd yr, the development works comparable to the Cologne mothership: a B2B house for conferences whilst additionally offering periods diving into trade tendencies and the area’s construction, blended with a client expo that closing yr introduced in 130,000 other folks to play video games and revel in gaming tradition.
Taking to the degree, Gamescom LATAM CEO Gustavo Steinberg stated it used to be essential for Brazil to forestall being only a game-consuming nation and transform a sport generating one.
Match organisers have paid shuttle and lodging bills for media and publishers all over the world to wait the display so as to achieve publicity for the trade and probably lower offers to release video games globally. It used to be claimed on degree that closing yr’s Gamescom LATAM that closing yr’s display led to $RS850 million ($169m USD) industry possibilities.
Marketplace measurement
In keeping with Newzoo estimates, Brazil’s video games marketplace ranked 9th for earnings in 2025 at $2.7bn. Out of the highest 10 earnings turbines, Brazil ranked 3rd for avid gamers with 123.3m, at the back of China and the USA.
Appmagic estimates display the rustic’s cellular video games marketplace racked up $562m from gross participant spending, score 14th on this planet. In the meantime, the marketplace amassed 4.2 billion downloads at the App Retailer and Google Play in 2025, score 3rd.
In recent times, Brazil has established a prison framework for its video games trade, offering a platform for higher executive enhance for the sphere. The rustic has additionally established methods just like the Brazil Video games Accelerator to lend a hand draw in funding and release video games at the global degree. Take a look at our interview on that initiative right here.
PocketGamer.biz will probably be at Gamescom LATAM this week to file at the display and supply insights at the state of Brazil’s video games marketplace.
Complete disclosure: Our flights and resort had been expensed by way of the development organisers. Our protection stays impartial.
