- LoyaltyPlay integration targets to support retention and participant engagement.
- Mistplay Target market Community to debut at MAU Vegas 2026.
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Mistplay has introduced a brand new rewarded promoting platform named the Mistplay Target market Community to increase its choices around the cell ecosystem.
The corporate mentioned the community combines its current owned-and-operated stock with property received during the acquisitions of Hooked up Rewards, previously a part of Mobivity, and MyChips from Majid Al Futtaim.
Built-in beneath Mistplay’s LoyaltyPlay platform, the brand new providing provides gaming advertisers get right of entry to to energetic customers throughout apps spanning finance, buying groceries, gas, comfort and eating place sectors throughout North The us, Europe and Asia.
Mistplay plans to formally debut the Target market Community on the MAU Vegas 2026 match going down from Might nineteenth to twenty first.
Strategic transfer
The corporate mentioned the Target market Community is aimed toward serving to publishers support engagement, retention and lifelong worth by way of integrating rewarded gameplay and in-app actions tied to real-world rewards.
“Now we have spent the decade development Mistplay with a transparent purpose: to create a rewarded ecosystem that works for everybody,” mentioned Mistplay CEO Tricia Han.
“This is not about following a pattern, it is about making use of years of perception from advertisers and companions to construct one thing extra scalable, simpler, and extra balanced. Bringing those all in combination lets in us to ship more potent results around the platform.”
Mistplay leader industrial officer Aaron Thandi commented: “This wasn’t two offers. It used to be two items of a method we’ve got been development towards for years. Now we have taken a affected person, planned method.
“From launching LoyaltyPlay to obtaining Hooked up Rewards and MyChips, every step has been concerned with increasing what rewarded promoting can do. The Mistplay Target market Community is the end result, a unified machine constructed for scale and more practical advertiser get right of entry to.”
