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Pocket Gamer Connects, the main global convention collection for the worldwide video games trade, is coming again to San Francisco on March seventeenth to 18th, 2025.
This must-attend match will unite greater than 750 trade execs for 2 days of studying, pitching and networking. Attendees will dive into expertly curated convention tracks exploring the newest developments in cellular, protecting the whole lot from trade expansion engines, consumer acquisition, and HTML5 to the funding panorama, monetisation, and UGC.
One in all our professional audio system is BIGO Commercials head of worldwide trade Eden Liu, who is ready to host the debate titled: ‘Key Developments and Monetisation Methods In Cell Gaming’.
Forward of the debate, we gave Liu a quick-fire interview for his or her ideas at the large video games trade developments, together with rising markets, AI and privateness.
PocketGamer.biz: What’s the most typical mistake you notice being made within the video games sector?
Eden Liu: Opting for the fallacious sub-category of gaming (similar to hypercasual gaming).
If that you must give different cellular video games corporations one piece of recommendation, what would it not be?
Do not depend on an excessive amount of on temporary advert monetisation on the expense of long-term participant engagement.
The place are the following large alternatives within the cellular video games marketplace?
Rising markets. Areas like Southeast Asia, LATAM, and MENA are experiencing fast cellular gaming expansion. With expanding smartphone penetration and stepped forward cost infrastructures, those markets be offering massive possible for consumer acquisition at a lower price.
What’s an important key efficiency indicator (KPI) for you – and why?
Serving to gaming studios develop from 0 to at least one and scale up is what in reality defines the price of a B2B corporate.
What’s your greatest aspiration/function in cellular gaming?
My greatest aspiration in cellular gaming is to bridge the space between innovation and monetisation, serving to builders flip nice concepts into sustainable companies.
What do you assume the following large disruptor in cellular video games might be?
AI-powered recreation building and personalisation. AI is reworking the best way video games are designed, from procedural content material era to dynamic issue changes. AI-driven personalisation will beef up participant engagement by way of tailoring in-game studies, suggestions, and monetisation methods.
What’s the unmarried greatest problem dealing with the cellular video games trade nowadays?
With Apple’s ATT (App Monitoring Transparency) and Google’s Privateness Sandbox, conventional advert concentrated on and attribution have develop into tougher, expanding UA prices and making it more difficult for builders to scale profitably. This shift forces recreation studios to conform new expansion methods.
What tendencies do you assume were undervalued by way of the cellular video games trade?
The upward push of hybrid asual video games and their affect on consumer retention and monetisation.
