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Because the 12 months involves a detailed, we have now been having a look again on the best video games and tendencies of the 12 months, reflecting on a 12 months of trade within the trade.
As a part of our 2025 retrospective, we requested our Cellular Experts – a selection of video games trade professionals – a couple of questions in regards to the 12 months long gone by means of.
Right here we ask:
What is your New Yr’s solution and what solution would you put into effect at the trade?
You’ll learn section two right here.
Find out about the newest trade tendencies and what is in retailer for the 12 months forward within the video games trade at Pocket Gamer Connects London on January nineteenth and twentieth. Now not on the town? Take a look at our different world occasions right here.
Jernej Česen
Leader Running Officer and Normal Supervisor
at Outfit7
My private solution is to stay experimenting with daring concepts, and not let the worry of failure get in the best way. For the trade, the similar rule applies: give creators room to play, take dangers, and concentrate on high quality.
Cash talks, certain, however creativity, amusing, and conserving gamers on their ft are the actual wins. Truthfully, we wish to permit ourselves, higher but, push ourselves, to reinvent and reshape the cellular gaming phase.
A brand new era of sport creators is emerging inside our groups, and the ones people with extra revel in within the trade can give a contribution maximum by means of giving them the time, area, and improve to discover new concepts.
What’s going to in the end outline the marketplace is a brand new era of creators who come from being gamers themselves.
Alina Zlotnik
Head of Marketplace Insights
at AppMagic
Once I stepped into the function of head of marketplace Insights in 2025, my primary center of attention was once development a gentle glide of trade studies. Over the 12 months, we launched our first distinctive research on are living ops and monetisation, and our first cellular marketplace annual document is coming very quickly.
In 2026, I wish to make those fabrics even higher: more uncomplicated to learn, richer in insights, and, most significantly, simpler.
The objective is to obviously solution the query builders care about maximum: what precisely will have to I alter in my sport to extend earnings? With the release of Steam analytics, we’re additionally increasing a lot deeper into PC video games. And on a private observe — another solution is to keep in mind to relaxation and no longer burn out.
For the trade general, I’d say an important factor is to stay a detailed eye on what’s in point of fact taking place:
- Often revisit reference video games and competition, as a result of target market overlap regularly seems the place you least be expecting it.
- Watch marketplace indicators and timing in moderation. As an example, D2C and internet stores nonetheless don’t at all times make sense for small studios, however retailer coverage adjustments may shift this in no time.
- Discover new distribution channels, particularly Steam. Festival there’s rising speedy, however it’s nonetheless one of the vital few actual enlargement alternatives for cellular groups.
Vladimir Nikolsky
CEO and Founder
at Utmost Video games
Our objective is to create the following hit, and I want the similar for the trade. It’s at all times a excitement to look extra new merchandise that stretch and interact multi-million audiences.
Alisa Akifeva
Leader Advertising Officer
at Skich
Our solution is immediately: choice distribution.
Choice app retail outlets, choice bills, and a persisted center of attention on antitrust problems in cellular gaming are crucial for a more healthy ecosystem. The trade wishes extra pageant, extra selection, and less synthetic obstacles.
If shall we put into effect one solution, it might be this: construct methods that serve gamers and builders first, no longer gatekeepers.
Kian Hozouri
COO & Co-founder
at ByteBrew
The 2026 solution I’m preserving myself to within the new 12 months is to double my hours enjoying video games. There have been such a lot of incredible titles launched this 12 months that I didn’t get the risk to dive into and I’m made up our minds to make that proper.
I’d echo the similar for somebody who didn’t get the risk to play video games they have been serious about. I’d say pick out one you’ve been loss of life to check out and provides it a move.
Andrew Wailes
CEO
at Playsafe ID
My new 12 months’s solution this 12 months is equal to annually, which I feel is a great one for somebody and any trade: you should be higher than final 12 months. A greater chief, spouse, father, particular person usually.
I feel the brand new 12 months is a great time to mirror at the final 12 months and determine what we did smartly and what we didn’t, and as a substitute of a novel objective, I wish to take it as a possibility to remind myself that I will at all times do higher.
Jacki Vause
CEO
at Dimoso
Proceed to pay it ahead. Probably the most largest issues about this trade is that we’ve got such a lot of alternatives to collaborate and assist and inspire skill into the trade, which, in flip will develop it extra.
And proceed to paintings with my favorite ladies within the trade like Kelly Vero, Peggy Anne Salz, Teddy Ludmer, Julia Hong, Gina Jackson, and Cat Channon, to call a couple of, to undoubtedly suggest via motion to pave the best way for different ladies and minorities.
Kirill Gurskiy
Managing Director
at Gem Capital
Good fortune unearths those that at all times move the space, irrespective of the fight. The triumph of Sandfall Interactive’s Clair Obscur: Expedition 33 is an ideal instance of that. By no means surrender, and at all times move the entire manner!
Vadim Andreev
CEO & Co-Founder
at Rokky
I’d problem everybody within the video games trade to appear past the established order subsequent 12 months. Google Play, App Retailer, and Steam are essential distribution channels, however they shouldn’t be the one attention.
This is applicable to all roles within the trade: whether or not you’re a video games writer deciding which app retailer or platform to unlock your sport on, or a sport dressmaker deciding which instrument to make use of subsequent; there’s at all times room to check out new approaches past the preferred possibility. It’s a work of recommendation I’ll be making use of in 2026!
