The Emblem Japan 2026 analysis survey effects have printed that Nintendo remains to be an extremely-popular identify with Eastern youngsters, with the each the corporate emblem and the Transfer console simplest being overwhelmed through YouTube.
As reported on (and translated) through Automaton Media, Nikkei BP Consulting’s survey requested a pattern dimension of 37,000 Eastern youngsters what their favorite manufacturers are again in December. The record featured over 1,000 other names from electronics firms to shops.
YouTube simply took the top-spot, however the Nintendo Transfer sits with ease in 2d position, forward of the broader branding of Nintendo itself in 3rd. In all probability now not a wonder when Nintendo’s video games dominate the height 100 most-popular titles with Eastern teenagers (although Minecraft and Fortnite reign ideally suited).
Apparently, each Nintendo and the Transfer could also be forward of Pokémon and Disney for the under-20s crowd — two completely gigantic manufacturers that you would suppose can be a few of the height 5, however Pikachu and co. had been the 7th most-popular, with Disney 3 puts under it in 10th. Smartly, Kirby is cuter than any Disney persona, proper?
Having a look throughout all age teams surveyed, and YouTube slips to quantity 2 in the back of brewing and distilling corporate Suntory, whilst retail chains Daiso and Muji additionally stay within the height 5. In the meantime, Nintendo is way more-popular throughout the wider unfold, sitting in twelfth, with Disney shut in the back of in 14th. The Transfer slides all of the means all the way down to 59, with Pokémon tumbling to 201st.
This is the whole height ten from the Beneath 20s survey, with their placement throughout all generations indexed subsequent to the logo:
- YouTube (2)
- Nintendo Transfer (59)
- Nintendo (12)
- Daiso (3)
- Muji (5)
- LINE (31)
- Pokémon (201)
- Saizeriya (13)
- Amazon (18)
- Disney (14)
In fact, when taking a look on the wider survey, this does not come with each unmarried citizen in Japan, and plenty of manufacturers which are regarded as even larger similar to Disney and Pokémon have an enormous global target market. Nonetheless, those effects paint a horny fascinating image.
The Transfer and Transfer 2 proceed to dominate gross sales charts in Japan, with the most recent console racking up nearly 100k gross sales closing week on my own and the Transfer 1 nonetheless transferring round 20k devices.
Are you stunned through the Transfer’s recognition amongst teenagers/?Had been you anticipating Disney and Pokémon to be upper? Tell us within the feedback.
