- AppMagic’s Monetisation Document 2025 has printed a lower in bills and general earnings generated via video games at the Google Play Retailer.
- Income has risen via 5% at the App Retailer and 46% from DTC.
Keep Knowledgeable
Get Business Information In Your Inbox…
Signal Up Nowadays
The selection of in-app purchases being made on Google Play is reducing, down via 29% in RPGs and 50% in on line casino video games.
Consistent with AppMagic’s Monetisation Document 2025, Google Play has been hit more difficult via a lower in bills than the App Retailer.
In total earnings, Google Play has declined via not up to 1% whilst the App Retailer has grown via 5% this yr, resulting in a mean build up between the main retail outlets of rather over 3%.
AppMagic famous primary enlargement for the hypercasual style, up 88% in earnings year-over-year, however midcore and informal video games handiest grew via as much as 3%.
“In comparison to final yr, the cell video games marketplace has no longer modified dramatically,” AppMagic mentioned.
DTC: a device or a pattern?
Income from direct-to-consumer and selection cost strategies has grown via 46%.
Alternatively, regardless of legislative adjustments feeding into the DTC pattern, fewer top-performing video games in truth utillised this earnings circulate within the first part of 2025. Actually, handiest 62 of the 100 top-grossing video games leveraged direct-to-consumer choices, as opposed to 72 in 2024.
The cell marketplace intelligence platform steered DTC is “a strong device” for supporting older video games, however that “inexperienced persons are in no hurry to combine selection cost methods”.
Technique rises, RPGs fall
AppMagic additionally highlighted marketplace adjustments via style, equivalent to technique earnings emerging via 21% on Google Play and 28% at the App Retailer between October 2024 and September 2025. Sure “primary new titles” contributed to this upward push, with the document including how the cardboard recreation subgenre grew via 213%.
This used to be most likely in connection with Pokémon TCG Pocket, one of the profitable new cell video games since its unlock in October 2024 and a identify which outpaced Pokémon Cross to the $1 billion mark.
Within the technique style, “just one area of interest demonstrated a transparent unfavourable pattern”, specifically MOBAs. In the meantime, card battlers, turn-based technique video games and 4X technique video games all grew.
The RPG style, in the meantime, noticed total declines between 15% and 30% throughout all areas, with handiest roguelike and tactical RPG niches watching any enlargement.
AppMagic highlighted ONEMT’s Mech Bring together: Zombie Swarm, Habby’s Archero 2, and Bandai Namco’s SD Gundam G Technology Everlasting as standout examples, all launched in 2025.
Within the on line casino style, Monopoly Cross used to be a standout for bolstering moderate earnings consistent with paying consumer, besides the style’s general earnings fell via virtually 8% on each primary retail outlets.
The complete document additionally highlights figures like D90 ARPPU, which used to be down 42% for RPGs on Google Play.
