Homa and Gnarly Sport Studio on surpassing 100m downloads in the course of the energy of collaboration

Writer Homa not too long ago surpassed 2 billion downloads throughout its cellular video games portfolio. One partnership Homa has is with Gnarly Sport Studio, the place in combination they’ve introduced more than a few titles, together with Agent Hunt and Frontline Heroes, gathering a blended overall of over 100 million downloads.

On this interview, we spoke with Homa’s co-founder, Olivier Le Bas, and Gnarly Sport Studio’s co-founder, Mehmet Gurdal. 

We discover the origins in their partnership, the dynamics of participating with a writer, and the methods that experience pushed their luck. Moreover, we achieve perception into Türkiye’s rising video games marketplace.

Pocketgamer.biz: First, are you able to let us know a bit of about how Homa and Gnarly Sport Studio’s got here to paintings in combination?

Olivier Le Bas: The collaboration started when Gnarly approached Homa with an exhilarating concept for a shooter sport. Given Homa’s sturdy observe document within the style and Gnarly’s construction and artistic capability, we noticed an excellent chance to enroll in forces.  

The method began with a couple of prototypes, evolving thru steady finding out and refinement. Because of our shared imaginative and prescient and ambition, we effectively introduced Agent Hunt in combination.

After some months, and drawing on our enjoy and the sturdy basis we had constructed in combination, we introduced Frontline Heroes. In combination, those two video games collect over 100 million lifetime downloads.

And for Gnarly Sport Studio, how has it been operating with a writer? What price do you in finding from it?        

Mehmet Gurdal: Running with Homa has been transformative for our studio. Even supposing we had enjoy with different publishers, we didn’t in finding the appropriate chemistry to plot, construct, and scale a success video games till we partnered with Homa. They’ve introduced an important benefits, from business experience to monetary enhance.

Their staff is very skilled and understands marketplace traits and person habits, serving to us fine-tune our video games for luck. Additionally they care for all facets of person acquisition and run large-scale advertising and marketing campaigns, permitting us to center of attention completely on making nice video games.

For Agent Hunt, as an example, the Homa staff helped us optimise sport issue, strategically position rewarded advertisements, steadiness the sport financial system, A/B take a look at all sport options, and fortify monetisation.

Their person acquisition campaigns and artistic advert content material have been instrumental in serving to the sport succeed in #8 in the USA unfastened video games score in December 2023, with over 80 million downloads. Running with Homa has in reality made a vital affect on each our video games and the expansion of our studio.

Running with Homa has in reality made a vital affect on each our video games and the expansion of our studio.

Gnarly Sport Studio is founded in Türkiye. As a writer how do you arrange operating with studios world wide and the way must others adapt to this?

Olivier Le Bas: A key energy we convey to our partnerships is our various, globally-minded staff of over 230 other folks from just about 35 nationalities.

This range allows us to glue and collaborate seamlessly with companions world wide. In terms of Türkiye, we’re lucky to have staff contributors from the area, bridging any language or cultural gaps. On the other hand, whilst we would possibly come from other puts, we percentage a not unusual language – the fervour for developing implausible video games. 

In terms of Türkiye, we’re lucky to have staff contributors from the area, bridging any language or cultural gaps.

Figuring out cultural variations and keeping up open communique are key to efficient collaboration. Through staying versatile and open, we tailor our option to meet the original wishes of each and every studio, whilst making sure everybody stays aligned on expectancies, points in time, and priorities.

What’s the sport marketplace like at this time in Türkiye? How do you spot it increasing within the coming years?

Olivier Le Bas: The gaming marketplace in Türkiye is witnessing exceptional enlargement. In recent times, Türkiye has established itself as a colourful hub for cellular sport construction, with a number of studios gaining international reputation and securing primary investments from world avid gamers.

At Homa we’re overjoyed concerning the alternatives forward and we need to recruit extra best ability from Türkiye whilst additionally strengthening our partnerships with native studios. The way forward for gaming in Türkiye may be very promising.

At Homa, we’re overjoyed concerning the alternatives forward. We need to recruit extra best ability from Türkiye whilst strengthening our partnerships with native studios. 

For Homa, how do you way operating with a brand new studio and in what techniques do you intention to enhance a studio reminiscent of Gnarly Sport Studio?

Olivier Le Bas: At Homa, our spouse studios are regarded as a part of the staff. Our primary function is to enhance them and power them to luck. We offer strategic steerage and sources from the start and right through the advance and post-launch stages.

We stay our finger at the pulse of the marketplace, and thru our tech platform and information insights, we’re uniquely situated to damage thru in this sort of aggressive marketplace.

Within the collaboration with Gnarly, we introduced two consecutive hits in a row – Agent Hunt and Frontline Heroes – by way of leveraging our long-term partnership. Extra concretely, for Agent Hunt we completed an building up in downloads, LTV, and retention, in the course of the implementation of more than a few Liveops methods.

Amongst them, we positioned strategic praise movies throughout the sport, leading to a 20% uplift within the LTV and an 8% building up in Day 3 retention for Android US. As well as, the UA staff at Homa finished a strategic person acquisition technique that specialize in playable, interactive advertisements which confirmed nice luck. Moreover, the ingenious staff crafted over 1000 movies aiming to seize the person’s consideration.  

Later, we implemented the learnings and insights from this sport to the release of Frontline Heroes, which lately accumulates over 20 million downloads. However that’s now not all. Just lately, we presented a reside tournament in Frontline Heroes, and due to the AB checking out function in our platform, Homa Lab, we optimised it, reaching an uplift of 12% for Advert LTV D0.

From each views, what do you want to do to construct a robust courting between a writer and a studio? Do you might have any recommendation on how to make sure a wholesome collaboration?

Olivier Le Bas: The basis of {our relationships} with companions is apparent communique, mutual agree with, and shared objectives and values. We’re pushed by way of interest, ambition, and humility, and it’s crucial for us that our companions align with those ideas.

To make sure wholesome collaboration, transparency, appreciate, and transparent communique are key. Common updates, open comments loops, and collaborative problem-solving lend a hand stay each groups aligned on expectancies, points in time, and priorities, developing a continuing partnership and not using a surprises.

Mehmet Gurdal: Development a robust courting between a writer and a studio is determined by mutual agree with and valuing each and every different’s contributions. Each events wish to percentage the similar imaginative and prescient and ambition for the challenge’s luck.

The writer must give ingenious freedom to builders, whilst builders must price the writer’s steerage on objectives, marketplace insights, and traits.

Staying agile, keeping up energetic communique, and being proactive about possible options and present demanding situations are key to an effective construction procedure. In the end, each events should enhance each and every different and stay tolerant when unexpected issues rise up all through construction.

Do you might have any recommendation and perception you’ll be able to percentage on launching a success video games?

Olivier Le Bas: Launching a a success sport calls for a mixture of marketplace analysis and information, technical features, investment for business plan, and a data-driven way. A well-crafted sport wishes to have interaction and retain avid gamers.

It’s vital to take into account that you aren’t your target market. Due to this fact it’s a must to be up to date with business traits and marketplace wisdom to grasp what’s operating and what’s now not, and the participant personal tastes.

However total, the secret is a data-based way. Tracking metrics like participant retention, engagement, and monetisation will assist you to regularly fortify the enjoy and power long-term luck. Balancing creativity with those strategic components is essential to launching a a success sport.

In terms of the collaboration between Homa and Gnarly, making use of classes from one sport to any other made the method of launching two video games in a row extra environment friendly.

As an example, when developing Frontline Heroes, the groups leveraged present techniques associated with core gameplay, controls, or FPS optimisations, which ended in a 60% relief in manufacturing time in comparison to Agent Hunt.

Additionally, as each are shooter video games, it allowed us to use confirmed cross-game checks, because of this deploying a success demanding situations, options, and reside occasions throughout each video games.

In the end, what must we be in search of subsequent from Homa and Gnarly Sport Studio?

Olivier Le Bas: Even after release, our collaboration with Gnarly stays sturdy and hands-on. We proceed to optimise and care for the video games in combination to make sure they keep related and thrilling for avid gamers in the long run!