- Monopoly Pass’s Pets Season comprises 9 collectable stickers in line with genuine gamers’ pets.
- From 12,000 submissions, a committee determined on winners to be represented within the Monopoly Pass artstyle.
- The theory for a network gallery set was once spawned on the Pocket Gamer Awards 2025.
- Pets Season’s first weeks featured a charity tie-in with the RSPCA and ASPCA.
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Cell video games large Scopely introduced its newest Monopoly Pass season in February with a focal point on animals and the participant network.
Aptly named Pets Season, the duration has observed unique pet-themed tokens added to the cell sport, becoming a member of one of the crucial Monopoly emblem’s best-known tokens, Scottish terrier Scottie.
On the similar time, Scopely has leveraged the chance to additional hook up with lovers – having run a competition to carry gamers’ real-life pets as collectable stickers in-game. Moreover, through taking part in the sport this season, lovers have supported charities just like the RSPCA and ASPCA.
To be informed extra about Pets Season’s origins, network engagement and charity paintings, we talk with Monopoly Pass VP, product control Beth Countries, in addition to director of content material design Phil Williams.
“We would have liked to get a actually excellent illustration throughout a vast spectrum of pets – we did not need it to only be cats and canines, even though I am keen on cats and canines.”
Phil Williams
“We began development our Discord server again in 2023, and the Scottie Channel, clearly named as a tribute to Mr. Monopoly’s iconic spouse, has persistently been our hottest off-topic channel for the closing 3 years. So, utterly organically, gamers are sharing loads of pictures in their pets and their tales with every different. We have now been watching and tracking this for a protracted time period,” Countries unearths.
“We do biannual, very deep network surveys, and in our iciness survey in 2024 we had requested our gamers what sorts of issues they wish to see come into the sport. Pets was once essentially the most extremely voted one.”
She provides that the theory for a network gallery set adopted in the summertime of 2025, when a dialog happened in-person between a Monopoly Pass network supervisor and director of product on the Pocket Gamer Cell Video games Awards. The development will go back in 2026.
Gamers, pets and a personalized touch
Pets Season started on February 4th and runs till April seventh, 2026. It marks the most recent instalment in Monopoly Pass’s seasonal type, which guarantees gamers a brand new theme and content material roughly each and every two months.
Whilst further content material can drop all over those seasonal timespans – akin to a limited-time Hi Kitty and Buddies crossover – the principle attracts are the themed characters, forums and cosmetics. Countries notes that via this type, gamers at all times know when to be expecting one thing contemporary and leading edge, even supposing they don’t know what the following theme shall be.
Within the largest-scale effort but to combine participant identification into Monopoly Pass, Pets Season has offered a sticky label assortment impressed through lovers’ personal bushy, feathery and scaly partners. To reach this, Scopely leveraged its lively Discord network, sending out the advised: Display us your pets dwelling their excellent magnate existence.
Fanatics despatched in 12,000 submissions – 5 – 6 occasions the crew’s expectation – which needed to be narrowed down right into a shortlist of 100 pets and in the end 9 winners. The ones winners have since been recreated in Monopoly Pass’s artstyle, now that includes in an in-game sticky label album.
“It is in fact the first actual set within the album, so the very first thing you enjoy whilst you open the album is seeing the 9 pets that gained our Discord contest come to existence,” Countries explains.
“It is actually vital that we do that illustration as stickers as a result of they’re so social, so giftable, so tradable, and in addition so visual within the sport. Everybody can earn and have fun those network pets.
“We’ve a couple of different puts the place we attempt to permit gamers to steer the sport, like what stickers could be tradable that differently would not be tradable, however I believe that is the primary time we’ve got performed anything else within the album house that is additionally integrated this unique artwork and visualisation part.”
“The very first thing you enjoy whilst you open the album is seeing the 9 pets that gained our Discord contest come to existence.”
Beth Countries
Countries provides that every {photograph} was once manually reviewed to shape the shortlist, then a committee assembled to resolve the winners. A few of the profitable pets had been Brian the duck, who already had an Instagram following, and Stella the chinchilla.
“I used to be in that committee, and it is moderately in all probability one of the crucial excellent conferences I have been in,” Williams remembers.
“We would have liked to get a actually excellent illustration throughout a vast spectrum of pets – we did not need it to only be cats and canines, even though I am keen on cats and canines – so we would have liked to verify that there have been some quite attention-grabbing pets in there too, that hit the ones magnate existence pointers as smartly, which is why we’ve got were given a chinchilla and we’ve got were given a canine and David Froggy.”
An extra 5 pets who did not make the sticky label assortment have as an alternative been showing on Monopoly Pass’s social media channels.
Introductions and inventions
Past collectable stickers, Monopoly Pass’s Pets Season has additionally offered new playable tokens in line with animals. As is same old for the name, gamers who free up them all over the season can proceed to play as them after.
A few of the established pets are Scottie the canine, who has lengthy been a spouse of Mr. Monopoly, and the luxury cat Duke. New creations come with the zen parrot Pip, rabbit Nibbles and Williams’ private favorite, Turbo the tortoise.
Williams explains how the tokens had been designed with a spread of personalities and traits. Scottie and Mr Monopoly percentage identical “childlike qualities”, in the meantime Duke is extra of an aristocrat.
And, beginning with Pets Season, there may be a brand new form of token for gamers to assemble known as Taste Tokens. Those include customisation choices, permitting gamers to decorate appropriate characters in a spread of equipment. Countries argues that whilst the community-centred stickers have broader achieve to gamers at any engagement degree, it’s those Taste Tokens which might be the massive innovation this replace.
“Taste Tokens went via a large number of other levels,” says Williams. “We knew what the purpose was once, after which we went via a large number of design iterations attempting to verify it’s simply comprehensible for gamers. It’s an informal sport the place we need to display no longer inform, so there’s loads of tactics that we have got to check out and ensure it’s a actually a laugh and simply out there enjoy.
“The truth that we’re giving gamers the chance to customize tokens for the primary time – it felt actually suitable to try this all over Pets Season as a result of we all know our gamers love their animals, and pets are this type of giant a part of everybody’s lives.”
“We have now were given biographies for every of the ones animals. We’re ensuring we all know the place they are compatible in that universe, so they are going to go back.”
Phil Williams
He teases that the characters featured all over Pets Season will, the place suitable, seem in long term occasions: “We have now were given biographies for every of the ones animals. We’re ensuring we all know the place they are compatible in that universe, so they are going to go back. You’ll see them – they are no longer only a one-season-only.”
Pets and goal
Every other aspect of Pets Season is its charity tie-in, Play with Goal. As the primary Monopoly Pass season to enforce a charity initiative as a part of its core technique, Scopely promised lovers on the outset that it will donate to the RSPCA and ASPCA.
Higher donations had been at the playing cards if gamers may jointly move ‘Pass’ a minimum of 5 million occasions all over the primary month of the season, giving them till March 4th to hit the objective. Gamers went on to reach this through February seventeenth, netting the RSCPA £110,000 and the ASPCA $350,000.
“When it comes to the partnership design itself, we actually sought after to make it lovely light-weight in the case of what gamers had been being requested to do with a view to see their efforts represented. Simply by taking part in the sport and doing issues within the core loop, you had been routinely more or less incomes credit in opposition to supporting this partnership,” Countries explains.
“The theory is, as Phil stated, making issues actually easy for customers to know and no longer including to the cognitive load of the opposite issues we are encouraging you to do within the sport each day. It was once actually vital that we saved it light-touch.”
The RSPCA has utilised the partnership to advertise animals who percentage a likeness to Monopoly Pass’s pets – highlighting a pet known as Scottie, a longhaired cat known as Duke and a 10-year-old crossbreed known as Mr Monopoly. Duke continues to be ready to be rehomed.
Pets Season wraps up on April seventh. Countries suggests a charity tie-in for long term seasons shouldn’t essentially be anticipated, but when such an initiative does happen, it gained’t be pressured, however natural.
Scopely has simply celebrated 15 years since its founding – and greater than $15 billion in lifetime earnings. Representatives from the corporate are set to wait and talk at Pocket Gamer Connects Barcelona on June fifteenth to sixteenth.
