Outfit7 on rising a world IP with the following technology of My Speaking Tom Pals 2

• Ante Odić attributes My Speaking Tom Pals 2’s evolution to sharper inside processes, fast iteration, and a staff tradition.
• Reside ops, seasonal content material, and logo collaborations shape the sport’s post-launch enlargement technique.
• International enlargement goals are supported by way of localisation, network occasions, and cross-platform expansions similar to inside Roblox.

The unique My Speaking Tom Pals hit large numbers on cellular, racking up 1.7 billion downloads international. 4 years later and My Speaking Tom Pals 2 arrives with large sneakers to fill.

We talk with Ante Odić, TT&F video games department president at Outfit7, about how his staff goals to deepen the brand new sandbox enjoy, combine participant comments and set the level for the following technology of the franchise. 

For Odić, the attraction of the primary sport used to be transparent and what stood out to him used to be how a lot avid gamers loved the sense of freedom and the way they attached with characters. The ones insights drove the sequel’s design.

The staff layered in richer expression, extra alternatives and an international that feels adaptive and responds to avid gamers.

“We’ve matured as a staff. Our inside processes, the best way we check, iterate and collaborate, are sharper than ever. That is what made it conceivable to dream larger and in truth ship on it,” Odić says. 

The sequel’s development device is an instance of this. Levelling now flows thru a visual day-night cycle, and personality unlocks are tied to drain properties within the neighbourhood.

“We drop numerous content material proper from the beginning however information avid gamers easily, so that they uncover issues one after every other with out getting misplaced or distracted,” he explains.

Balancing nostalgia with contemporary concepts

Nostalgia for the primary sport helped forge main ingenious selections this time round: “We knew we had to retain the heat, humour and beauty that lovers go along with the unique characters and their shared house,” Odić says.

However the sequel has intentionally moved the entire group to a brand new location, layered in new tactics to play and given them actual voices. 

Changing the vintage gibberish with voice performing used to be each an inventive and strategic name: “It creates an entire new channel for interplay and connection. You’re listening to characters crack a comic story or reply to one thing in actual time.”

Odić provides that this “opens a ton of doorways creatively for the place we take the franchise subsequent”.

Odić credit the improvement staff’s continuity for the steadiness between familiarity and reinvention. “A lot of them assisted in shaping the unique, so that they deeply understood what made it particular,” he says.

“However they’re additionally hooked in to pushing limitations and rethinking what’s conceivable.”

Going world and developing with avid gamers

Whilst voices are lately in English, each and every different component – textual content, UI and gameplay – is totally localised.

“Past translation, we put numerous effort into culturally related content material and seasonal occasions. So the sport feels customized and a laugh regardless of the place you play,” Odić says.

This method has pushed robust leads to core markets similar to the United States and Brazil along enlargement within the Heart East and Japanese Europe. “From day one, My Speaking Tom Pals 2 used to be designed with a world mindset. We wish each and every participant to really feel incorporated.”

Odić stocks that participant comments has performed an important function within the sport, and their comments has formed the sequel in a considerable method.

The studio actively stocks insights with the dev staff, with particular duties using design adjustments. “Enthusiasts instructed us what they beloved: the characters, the liberty of play and the mini-games. However additionally they requested for extra, similar to deeper customisation, a much broader vary of actions, and we took that to center.”

Mini-games were expanded with skill-based demanding situations that beef up mastery with out shedding its mobile-friendly nature. “That steadiness is in reality vital for cellular, and it assists in keeping the sport feeling contemporary everyday,” he says. 

Increasing the universe 

Simply weeks post-launch, the sport hit 12 million downloads and crowned Google Play’s Video games chart in 39 nations, however Odić states, “We’re no longer right here to chase numbers, we’re right here to construct a sport that grows with its avid gamers.”

That enlargement will come thru are living ops, with seasonal content material and community-driven occasions designed into the sport. “Increasing the enjoy and rising this international has unending probabilities,” Odić says. 

The sequel is the primary of 3 main launches deliberate for this 12 months as Outfit7 pushes the Speaking Tom and Pals IP into a brand new technology. Along it’s Speaking Tom & Pals: International, an absolutely kids-focused name, after which a remaster of the unique Speaking Tom Cat to mark its fifteenth anniversary.

Partnerships may also gasoline new achieve. “Collaborations are a large a part of how we deliver contemporary power into our video games, from in-game integrations to full-on personality crossovers,” Odić says, pointing to the Miraculous Ladybug match in Speaking Tom Hero Sprint and the franchise’s Roblox debut. 

Construction a secure, ad-free sandbox

With Speaking Tom & Pals: International, Odić says that the objective used to be to create “a kid’s first actual enjoy with our logo. One thing particular, memorable, and constructed only for them.”

The sport is ad-free and monetises simplest thru extras similar to outfits or furnishings. “We needed to verify the core sport is open and a laugh for everybody, no strings connected,” he says. 

Building concerned consulting kid professionals, generating a white paper on youngsters’ cellular play and securing Children Privateness Confident certification. “We’ve long gone to nice lengths to maintain privateness in moderation and meet the perfect requirements for a secure setting.”

The sport’s sandbox construction encourages open-ended play. “As virtual play turns into central to early adolescence reports, we recognised the significance of providing a product that displays each our logo values and the expectancies of recent households.”

Content material pipeline 

The roadmap for each titles is already having a look complete, with Odić announcing that there’s such a lot content material deliberate that the staff couldn’t have compatibility all of it into the worldwide release. Collaborations with content material creators and types also are supposed to fill the roadmap and lengthen engagement. 

In Odić’s phrases, “It’s no secret, the gaming business has been thru a wild journey, ups and downs, new traits, and numerous working out what’s subsequent. We’re all-in. Being daring, staying curious, and pushing limitations is in our DNA. We don’t simply need to stay up, we need to lead.”