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Nazara subsidiary Paper Boat Apps has added Barbie to its Kiddopia app.
The collaboration will carry Barbie-themed video games to the kids’s finding out platform later this 12 months to give a boost to its efforts of mixing amusing with schooling to advertise finding out.
Based in 2012, Kiddopia is an award-winning subscription-based finding out app for children elderly 2-7, providing actions in language, math, problem-solving, and creativity with visuals and gameplay.
Nazara received Paper Boat Apps for $36 million in July 2024, finishing its possession. Ever since, Kiddopia has observed important enlargement, with FY24 income of $26.7m and a web money steadiness of $19m as of March 2024.
New tactics to be told
“Barbie’s international popularity and empowering messaging align completely with our undertaking to encourage creativeness, foster creativity, and supply an interesting finding out enjoy for small children,” mentioned Kiddopia’s COO Dhaval Sheth.
“This partnership will be offering a thrilling new method for children to be told and play, combining the joys of Barbie with Kiddopia’s tutorial ecosystem.”
In other places, Paper Boat Apps penned a licensing maintain leisure company Moonbug, permitting Kiddopia to combine characters and tales from Little Angel into its finding out platform.
The primary themed video games will release later this 12 months, along joint advertising and marketing efforts throughout social media and parenting networks.
