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Zynga-owned Rollic has soft-launched the formally approved Barbie Merge Thriller cellular recreation on the United Kingdom App Retailer.
The studio’s partnership with Mattel at the recreation used to be introduced previous this 12 months. It aimed to expand a “mass marketplace” Barbie name set for free up through the tip of 2024.
The brand new name options merge gameplay mixed with renovation mechanics, a mixture noticed in lots of puzzle video games like Playrix’s Homescapes and Gardenscapes, and Trailmix’s Love & Pies.
Discover the thriller
Gamers sign up for characters Malibu, Brooklyn, Teresa and Renee as they “discover an enigmatic tournament that modified their lives throughout a shut eye celebration” and discover the thriller of the red fog that has lined the Barbie global
As gamers repair and improve constructions, they’ll be presented to new “iconic” characters from the Barbie International, progressing them additional in the course of the recreation’s tale.
The name marks a shift within the sorts of video games evolved through Rollic, which made its title as a hypercasual video games writer.
Numerous firms that specialized within the style, together with the likes of Voodoo, SayGames, Homa and Kwalee, have pivoted into different classes, together with hybridcasual and informal.
In step with AppMagic estimates, Rollic’s portfolio has generated roughly 2.3 billion downloads around the App Retailer and Google Play to this point.
