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Multiplatform studio Skybound Leisure has bought cellular advert tech corporate Maple Media from Shamrock Capital.
Skybound, the studio at the back of franchises like Invincible and The Strolling Lifeless, mentioned the purchase will toughen its enlargement plans via including new income streams, proprietary app control era, and a powerful subscriber base.
The purchase will permit Skybound to leverage Maple Media’s experience in cellular app operations, which has pushed over 600 million lifetime downloads, to ship tales throughout more than one platforms, together with comics, video video games, TV, and cellular.
New tactics to ship
“Bringing Maple Media into the Skybound universe is a game-changer,” mentioned Skybound CEO David Alpert. “This permits us to fluidly attach our nice IP without delay to our target market.
He added: “We sit up for development and increasing those alternatives with Michael Ritter, Founder and CEO, David Bos, COO, and the remainder of the Maple Media staff, because the partnership strengthens our talent to attach content material without delay to audiences like by no means ahead of.
“In combination, we’re unlocking new tactics to ship for our creators and lovers whilst staying true to our challenge of placing them first.”
Maple Media founder and CEO Michael Ritter commented: “We’re overjoyed to enroll in the Skybound Leisure circle of relatives and produce our experience in cellular apps to an organization that stocks our hobby for attractive and significant content material.
“This partnership now not handiest strengthens Maple Media’s talent to scale and innovate but in addition opens up thrilling new alternatives to combine Skybound’s iconic IP into the cellular house. In combination, we sit up for growing distinctive, impactful stories for hundreds of thousands of customers international.”
