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“We want to be prepared to kill susceptible initiatives and be told from screw ups,” stated Supercell’s Maya Hofree, common supervisor of Hay Day.
In fact, Hay Day is a long way from a kind of screw ups – in reality it’s now 12 years outdated and nonetheless going robust. Its unique project to be “the number 1 farming way of life simulator” holds company.
A farmer’s dozen
At first titled Undertaking Soil, Hay Day used to be Supercell’s first recreation designed for iPad – each having launched in the similar 12 months, 2012, in a time when free-to-play used to be nonetheless a fledgling monetisation technique and Fb video games reigned. There have been a long way fewer video games designed with touchscreens in thoughts, thus Hay Day used to be advanced to fill the distance available in the market.
Lately, Hofree shared at PGC London 2025 that Hay Day has a construction group of fifty other folks, constructed from 3 “subcells” which center of attention on other attributes of the sport. There also are 8 leads outdoor of the subcells who be sure that they every keep up a correspondence and collaborate.
Hofree additionally shared that a couple of billion barns were created in Hay Day to this point, and that the sport continues to accomplish “constantly” strong. She even shared inner metrics on Hay Day’s per month energetic participant base throughout its 12-year lifetime, demonstrating a turnaround from a years-long decline.
“We have now a in point of fact dependable, strong participant base, which has even been rising in the previous few years,” stated Hofree. “The sport continues to be related and nonetheless has a expansion virality contact to it. If we need to ship the most productive revel in to avid gamers, we nonetheless need to develop.
“We’re no longer speaking about scaling earnings. We’re speaking about making the most productive recreation that we will be able to, and having as many of us play it as conceivable. We need to be the number 1 farming way of life simulator.”
Answering an target market query, she famous that if pressured to choose from Hay Day’s current and attainable audiences, holding the ones present avid gamers is the highest precedence. Consequently, construction choices are made in step with Hay Day’s unique imaginative and prescient, increasing at the “fable of being a wealthy farmer”.
On the similar time, Hofree stated that every new characteristic does attempt to “problem” that definition: “Being a wealthy farmer… What does that imply? What did it imply prior to and what does it imply these days?”
She additionally steered Hay Day “nonetheless has so much to ship to a brand new target market”, with the hot Gordon Ramsay collaboration kickstarting a brand new marketing campaign to pitch Hay Day as a calming recreation.
“That is just the start,” stated Hofree, regarding the collab. “There’s much more to return.”
The primary day of PGC London 2025 is sort of a wrap, however that implies there is a number of protection to compensate for from all over Day One and an entire host of additional talks nonetheless to return on Day Two, January 21. Take a look at the overall time table right here.
