- Moshi Monsters’ Kickstarter marketing campaign had a £250,000 goal to deliver a sequel to cellular.
- The objective hasn’t been reached after two months, and now the marketing campaign is on “pause”.
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Thoughts Sweet’s Moshi Monsters comeback Kickstarter has been cancelled, however a brand new crowdfunding marketing campaign is predicted to start subsequent week.
The unique marketing campaign was once cancelled on August eighth, 2025, wanting its goal. It reached simply £164,120 of the overall £250,000 required from 2,478 backers to move forward with the cellular sport.
Because the objective wasn’t reached, as consistent with Kickstarter phrases no person will probably be charged.
Attaining that investment goal was once the bottom requirement for Thoughts Sweet to create a cellular sequel to the 2000s Flash sport. Upper objectives of £2 million and £2.5m have been the necessities for a PC model and console model respectively.
Without any of those objectives reached virtually two months into the marketing campaign, the Kickstarter has been cancelled. However Thoughts Sweet has already showed that is extra of a “pause”, a chance to mirror on enthusiasts’ comments and relaunch its Moshi Monsters comeback marketing campaign all over the week taking off August 18th.
“This continues our ambitions to rebuild Monstro Town with our enthusiasts in a fan-guided, fan-funded undertaking to release in early get right of entry to on PC and cellular in mid-2026,” Thoughts Sweet mentioned.
A turbulent go back
Initially launched in 2008, Moshi Monsters’ authentic run lasted 11 years till Adobe Flash Participant was once close down. The emblem has survived with Gen Alpha since via sleep app Moshi Youngsters and actions app Moshi Play, however the flagship name that Gen Z grew up with was once not more.
At its height, Moshi Monsters reached greater than 100m gamers in over 150 nations all over its authentic run.
The comeback would see Moshi Monsters reimagined as a cellular sequel after the “Flash-teroid” destroyed the unique town, as a nod to the real-world match that resulted in its closure.
Then again, the comeback marketing campaign was once temporarily sabotaged by means of a “malicious actor“, deceptive the neighborhood into believing the £250,000 pledge objective had already been reached.
On the time, we spoke with Thoughts Sweet CEO Christianne Amodio about this disruption, the derailing of momentum, and the corporate’s steadfast need to deliver again Moshi Monsters.
