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Alex Arias is the CEO and co-founder of Treasure Play (previously Trailblazer Video games), the next-generation UA and monetisation platform powered by way of AI.
In the beginning from Chile, Arias is a serial entrepreneur within the cellular video games business. Trailblazer Video games introduced its $8.2 million seed degree investment in March 2022. Omniata, his earlier VC-backed gaming knowledge platform startup, was once got by way of King in 2017.
In the beginning from Chile, Arias has labored in management roles at King, EA, Microsoft and Virtual Chocolate, all through a fifteen+ 12 months adventure, based totally in Helsinki, Barcelona, San Francisco, Seattle and Stockholm, using innovation in gaming, enlargement, are living ops, knowledge and AI.
Arias is one in all greater than 180 knowledgeable audio system set to to seem at Pocket Gamer Connects Helsinki on October 1st and 2d.
He will be webhosting the consultation ‘The Upward thrust of Participant-Powered UA: How Incentives Will Form the Long run of Cell Expansion’.
On this communicate, Arias will discover how AI-driven incentives can revolutionise consumer acquisition by way of introducing leading edge and efficient tactics for gamers to find video games whilst getting rewarded for it.
Forward of the consultation, we gave Arias a quickfire Q&A to supply recommendation for others within the business and provides his evaluations on the newest business tendencies.
PocketGamer.biz: What’s the most typical mistake you notice being made within the video games sector?
Alex Arias: Construct the video games you need to construct as opposed to what the marketplace desires.
If you’ll want to give different cellular video games corporations one piece of recommendation, what wouldn’t it be?
Take into accounts distribution by way of design, do not be expecting enlargement “as a result of it is a just right sport”.
What’s a very powerful key efficiency indicator (KPI) for you – and why?
ROAS. As a result of not anything else issues.
What’s your largest aspiration/purpose in cellular gaming?
Construct a emblem recognisable by way of each participant on earth.
What do you suppose a better giant disruptor in cellular video games will probably be?
AI.
What’s the unmarried largest problem dealing with the cellular video games business as of late?
Saturated platform. Difficult discovery. Consolidation.
What traits do you suppose had been undervalued by way of the cellular video games business?
AI. An excessive amount of reliance on “I do know higher” or “I am extra inventive”. That is early days. It is like disregarding the primary cell phones for being much less tough than a console.
