- Uma Musume: Beautiful Derby has earned $46.8m out of doors of Japan since world free up, representing 57% of general participant spending since.
- Japan stays the sport’s maximum profitable marketplace at $35.4m since June twenty sixth, adopted via the USA with $31m.
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Uma Musume: Beautiful Derby has generated 57% of world cellular earnings out of doors of Japan since its international rollout.
After 4 years in Japan, Cygames’ horse lady racing recreation debuted at the world degree on June twenty sixth, 2025.
In two months since, it has picked up any other $35.4 million in its house nation whilst racing to $46.8m in a foreign country, in step with AppMagic estimates of participant spending on Google Play and the App Retailer.
America has led in a foreign country spending at $31m over two months with the name, making the marketplace Uma Musume’s second-most profitable international. Gamers in the USA spent 87% up to the ones in Japan over the duration. Canada follows because the 3rd highest-spending marketplace globally.
A marathon or a dash?
Uma Musume: Beautiful Derby trotted to monetary luck in 2021 as the 12 months’s largest cellular hit in Japan. It become Cygames’ flagship recreation and ruled the rustic’s charts for 2 years operating, however spending has slumped year-over-year since free up.
From virtually $1 billion in Japan in 2021, right down to $331.2m in 2024, the name’s world free up has come some distance from the sport’s height participant spending – however is a transfer that looks to replicate self belief in Western receptiveness to Jap media.
Uma Musume generated $22.8m out of doors of Japan right through its world model’s first 30 days and has greater than doubled this sum any other month later.
Its percentage of in a foreign country spending has grown from simply over 50% after one month to 57% after two, and no longer because of any notable decline in Jap spending.
Despite the fact that, with the name having generated over $2.5bn in Japan earlier than its world rollout, the in a foreign country marketplace these days represents simply 3% of lifetime participant spending.
Cygames’ newest name, Shadowverse: Worlds Past, in the meantime, introduced in Japan and in a foreign country on June seventeenth, 2025, and has made 11% of its participant spending out of doors Cygames’ house nation. The virtual TCG noticed a 786% spending surge after the debut of its first new card set.
