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Maintaining with business tendencies is essential to staying forward within the video games business and making sure you do not fall in the back of.
At Pocket Gamer Connects, we continuously run our ‘World Traits’ monitor, offering an expansive view of the sphere’s newest ttrends, details, figures and insights from all over the world. In reality, the monitor will go back as soon as once more at PGC London 2025 on January twentieth to twenty first.
On this new common collection, we have reached out best business leaders to proportion their insights and expectancies at the state of play and the way they see the following few years shaping up.
We spoke to Pocket Gemstones CEO Ben Liu, whose studio has labored on hit video games like Episode and Struggle Dragons, concerning the 12 months’s best tendencies, demanding situations, and the artwork of creating a really perfect recreation.
PocketGamer.biz: May just you let us know just a little about your corporate and what you’re recently operating on?
Ben Liu: Pocket Gemstones is likely one of the pioneers of cell video games. Our video games had been downloaded over 500 million occasions and generated multiple billion of gross sales.
Our maximum a hit product, Episode, has modified the lives of creators everywhere the arena who craft tales that say one thing significant about themselves and connect to thousands and thousands of neighborhood contributors. Struggle Dragons has introduced other folks from all walks of lifestyles in combination to do fight and triumph over the arena.
Past our present video games, now we have been operating on developing new recreation stories in keeping with our energy in interactive storytelling.
How have the closing 365 days been to your corporate?
The closing 365 days had been difficult because the business adapts to post-pandemic participant behaviour and the adjustments to the promoting marketplace.
A big a part of our staff is keen on making improvements to our present video games and proceeding to do the entirety we will to please our avid gamers and enhance our creators.
“The closing 365 days had been difficult because the business adapts to post-pandemic participant behaviour and the adjustments to the promoting marketplace.”
Ben Liu
It’s additionally been a time of creativity as now we have long gone again to our roots and get a hold of new concepts that push the frontiers of what’s imaginable.
What do you suppose the largest tendencies within the business had been during the last 365 days?
Past what I discussed, it’s additionally been encouraging to peer new indicators of lifestyles available in the market with new video games and industry offers.
Talking individually, it’s been in point of fact a laugh as a gamer to peer such a lot of in point of fact just right video games pop out in keeping with years of determination and craft.
What do you suppose are the important thing tendencies, demanding situations and alternatives for the following 12 months, and how can you be taking them on?
We’re very narrowly keen on our undertaking to expand nice video games and spot a large number of alternative to convey a brand new recreation to marketplace.
As an inventive and technical staff that has labored in combination for a few years, we’re particularly impressed through fresh advances in era going down all over the world and dealing on tactics to support our concepts with them.
We’re actively experimenting with a large number of new issues and hope to seek out the proper participant going through programs for them quickly.
“It’s been encouraging to peer new indicators of lifestyles available in the market with new video games and industry offers.”
Ben Liu
What do you suppose is maximum necessary to a cell recreation’s luck in 2024?
Despite the fact that the bar has long gone up, the similar issues nonetheless observe. It begins with a a laugh recreation that avid gamers love.
The sport must be extensively interesting to a big sufficient neighborhood of avid gamers thru a mix of myth, advertising and marketing attraction, and novelty. After which you wish to have some success and magic.
Have you ever moved onto platforms outdoor of cell? And if this is the case, why? If no longer, is it one thing you’re making an allowance for?
Our center of attention is still cell as it’s what we all know very best and the place we see the largest alternatives for our corporate.
