- Based in 2016, Yalla employs round 800 personnel throughout Dubai and China.
- The corporate has expanded into chat, way of life, and culturally adapted informal video games.
- Localisation has been central to Yalla’s upward push, from language reinforce to cultural content material.
- Breakout hit Yalla Ludo cleared the path for global spin-offs like Yalla Parchis.
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Yalla Staff has been indexed amongst 22 Arab corporations now valued at greater than $1 billion.
As of August 2025, the Dubai-headquartered social networking and gaming company is these days valued at $1.23bn.
The record, published by means of Innovation Hub SA, highlights the area’s rising tech ecosystem, spanning fintech, e-commerce, mobility, trip, supply, and gaming.
It comprises Saudi’s stc pay, Egypt’s Fawry, and mobility participant Careem. Amongst them, Yalla Staff would be the sole social platform.
Based in 2016, Yalla Staff operates a portfolio of social and gaming apps designed for the Center East. It employs round 800 folks throughout Dubai and China.
Steady enlargement
The corporate’s flagship titles come with Yalla, a voice-centric team chat app, and Yalla Ludo, which mixes localised board video games with voice chat and Majlis-style neighborhood options.
It has since expanded into rapid messaging with YallaChat, cultural way of life platforms WeMuslim, and domestically well-liked informal video games similar to Yalla Baloot and 101 Okey Yalla.
The company has additionally leaned closely into localisation to seize Arabic-speaking audiences – from language reinforce to culturally related content material.
Its efforts helped Yalla Ludo change into probably the most area’s breakout cellular titles, whilst spin-offs like Yalla Parchis goal in another country markets similar to South The us.
“Yalla Ludo’s good fortune is because of our deep working out of the native marketplace and our talent to create a product that resonates with customers,” stated Yalla Staff president Saifi Ismail, who spoke to us in a prior interview.
“We desirous about handing over a user-friendly, culturally related recreation that still included social components, that are extremely valued within the MENA area.”
Be told extra in regards to the MENA video games marketplace at Pocket Gamer Connects Aqaba on November eighth to ninth, 2025.
