- Almedia claims it has paid out over $300m to customers.
- The platform now serves greater than 70m customers globally.
- The corporate denies promoting consumer knowledge and cites GDPR compliance.
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Rewarded play platform Almedia has spoke back after its flagship app Freecash was once got rid of from each Apple’s App Retailer and Google Play this week over knowledge harvesting allegations.
The elimination follows previous media studies that the corporate says contained “faulty and deceptive” claims referring to its industry.
The Berlin-based adtech company showed it’s in lively discussions with each platforms and expects a answer, whilst the use of the instant to protect its place throughout the wider cell promoting ecosystem.
“As a lot of you might be conscious, our iOS and Android apps have been got rid of this week from the App Retailer and Google Play following media protection that contained a lot of faulty and deceptive claims about our industry,” mentioned Almedia CEO and founder Moritz Holländer in a remark.
“Articles like this display that there’s nonetheless confusion within the wider public about how the overall area of rewarded consumer acquisition works and the true worth apps like Freecash or Almedia ship to customers and advertisers.”
Knowledge issues
On the centre of the problem is rewarded consumer acquisition, a fashion Almedia says blends promoting, loyalty, and cashback via rewarding customers for finishing in-app movements corresponding to enjoying video games, making purchases, or attractive with gives.
“Our earnings comes from advertisers, basically cell recreation publishers and outlets, who pay us when customers take the ones significant movements inside their apps, corresponding to attaining a degree or making a purchase order,” mentioned Holländer. “We percentage that earnings with our customers via rewards.”
Halfway throughout the remark, Holländer claims Almedia has paid out over $300 million to customers and now serves greater than 70m globally after 19m new customers joined Freecash this yr.
The corporate additionally addressed issues round knowledge practices and advertising, mentioning it does now not promote consumer knowledge and stays compliant with GDPR, whilst acknowledging problems with deceptive associate advertisements previous this yr that experience since been got rid of.
“We don’t seem to be highest. We’re a fast-growing corporate, and immediate enlargement comes with errors that want correcting,” mentioned Holländer.”
