- EA Sports activities FC 26 and EA Sports activities FC Cell avid gamers gets new in-game content material associated with Brazilian soccer following the deal.
- Additional main points on advertising and marketing actions and sport content material are set to be printed within the coming months.
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EA has signed a multi-year licensing and advertising and marketing partnership with the Brazilian Soccer Confederation (CBF) for EA Sports activities FC 26 and EA Sports activities FC Cell.
Introduced right through Gamescom LATAM 2026, the deal contains licensing rights and plans for joint advertising and marketing projects.
EA stated the partnership marked its dedication to rising soccer tradition and neighborhood throughout Latin The us, the place the game is already wildly fashionable.
EA Sports activities FC options 20,000 athletes throughout 750 golf equipment and nationwide groups, 120 stadiums and 35 leagues. It has greater than 300 world soccer companions, with the CBF now amongst the ones.
Extra information about how the partnership will paintings are set to be printed within the coming months.
“Have a good time our legacy”
“Brazil is among the maximum passionate and influential soccer communities on the earth,” stated EA Sports activities FC logo VP Jeff Sharma.
“Partnering with the CBF and bringing the Seleção again in sport is really a enormous second for our avid gamers and for FC. This may occasionally let us deepen our dedication to avid gamers in Brazil and internationally, whilst proceeding to ship unique stories that mirror the original tradition, interest, and ability of Brazilian soccer.”
CBF president Samir Xaud commented: “This partnership with EA Sports activities represents a very powerful step in increasing how enthusiasts hook up with Brazilian soccer.
“In combination, we can create new techniques to have a good time our Nationwide Workforce, our avid gamers and our legacy with hundreds of thousands of enthusiasts all over the world.”
