- China’s video games trade is taking the lead in each dimension and AI adoption, outpacing extra resistant Western studios and audiences.
- Round 60% of Chinese language studios use AI throughout property, storytelling, ops and enlargement.
- Pocket Gamer Connects Summit Shanghai 2026 is a gateway to discover this and get entry to China’s video games marketplace.
Keep Knowledgeable
Get Trade Information In Your Inbox…
Signal Up These days
China is the arena’s greatest video games marketplace, with round 20% of world participant spending and 38% of enlargement. How does the velocity at which Chinese language builders are experimenting with and integrating AI into each and every layer of content material introduction give a contribution to that momentum?
Whilst many of the Western recreation trade turns out perplexed about the usage of AI, and lots of studios and avid gamers resisting the era outright, Chinese language recreation builders are operating forward. 60% of studios are already the usage of the era inside of their building pipeline, in keeping with a 2025 document from Niko Companions. That quantity is in all probability upper lately.
From recreation property, narratives, reside ops and UA, AI is used throughout Chinese language recreation studios’ complete workflows. A snapshot of a few of China’s top-ranked recreation firms emphasises this, with miHoYo being an early MiniMax investor and the usage of its fashions since 2023 to generate scripts, storylines, and property. 37 Interactive has helped fund Zhipu AI, Moonshot AI, and Baichuan, and makes use of their fashions throughout customer support and introduction of recreation plots.
NetEase makes use of AI-powered platform Tripo AI for asset introduction, whilst Tencent has absolutely embraced the mixing of AI era into the overall recreation lifecycle.
The strategic alternative in China
As the arena’s greatest video games marketplace, China gives unmissable industry alternatives that no forward-looking recreation skilled can find the money for to forget about.
Shanghai, house to lots of the globe’s greatest recreation firms, is a world fintech and video games hub, making ChinaJoy 2026 week a high-impact second to hook up with the Chinese language marketplace and its developers.
PG Connects Summit Shanghai on July twenty ninth is your direct get entry to level to the pioneers using this intersection. Going down proper forward of ChinaJoy, the summit will acquire representatives from main recreation firms no longer handiest on Chinese language soil, however around the wider Asia area and past. Bridging east and west, the development is occupied with state-of-the-art wisdom and global partnerships.
Professional audio system will proportion courses on how AI can almost enhance recreation building, spice up enlargement, and advance the trade. With 4 curated tracks masking world traits, funding, building, enlargement, monetisation, and new applied sciences, there is something on be offering for each and every recreation skilled fascinated about levelling up their industry methods.
The summit will deliver in combination 500 native, regional, and world recreation execs (70% recreation makers, 50% C-level executives), together with groups and decision-makers from firms like Tencent, NetEase, miHoYo, Take-Two, Scopely, Supercell, Lilith, Huawei, Epic Video games, and lots of extra.
Pocket Gamer Connects Summit Shanghai on July twenty ninth is your acquainted and direct gateway into China’s large and rising recreation sector. Maximise your ChinaJoy 2026 week by means of registering lately.
