- Vietnamese video games gained 4.9 billion downloads in 2025.
- Simulation, puzzle and arcade video games accounted for three.3 billion.
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Vietnam ranks a few of the international’s main nations for video games distribution capability after video games from the rustic’s most sensible publishers completed 4.9 billion downloads in 2025.
As in step with GameGeek’s Vietnam Cell Gaming Business Evaluate Document 2025, this used to be the an identical of 9,300 installs in step with minute. The determine helped Vietnam handle its standing because the second-strongest nation globally with regard to recreation installs.
Vietnam’s simulation, puzzle and arcade titles in particular had been international leaders, jointly accounting for just about 11% of all downloads within the style globally. They outperformed video games made in China, the United States, Turkey and in other places, accumulating 3.3bn downloads.
This intended that of the overall 4.9bn downloads of Vietnamese video games, those 3 genres accounted for 67%.
The document has launched forward of Vietnam Sport Attach 2026, a B2B convention that takes position on July sixteenth.
Studios, video games and monetisation adjustments
Key milestones from the historical past of video games in Vietnam had been highlighted within the document, together with the established order of VNG, Vietnam’s first video games writer, within the 2000s. Flappy Chicken used to be additionally famous, a milestone in Vietnam’s “international manufacturing segment” again in 2014. The pandemic used to be famous as a height for cell video games in 2020 and 2021.
5 years later, Vietnam lately has round 210 actively working video games studios, 38% of that have been established between 2020 and 2023. In the meantime, an additional 36% had been working for between 5 and 10 years, stated to replicate expanding adulthood of the rustic’s video games ecosystem.
Greater than 27,000 Vietnamese video games introduced in 2025, whilst in-app purchases grew by way of 83% year-over-year. This shift got here as 73% of studios moved clear of an ad-dependent earnings type in opposition to in-app purchases or a hybrid means.
Then again, monetisation fashions, calls for for reside ops and international publishing features have additionally grown extra advanced, and annual downloads have fallen from their 2024 height of five.4bn.
Studio closures and restructuring have additionally hit Vietnam as they’ve the remainder of the trade, whilst a variety of studios lately lack get admission to to global networks and the essential connections to develop globally.
